Value proposition, strategy, and reinforcing it all through little details…

February 7th, 2010 at 1:17 pm   —   Filed under: Kup, Business, Marketing
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Your value proposition is the foundation for your business strategy.  Your value proposition answers the question, “Why should customers/clients do business with me?”  Go the Treacy-Wiersema route and choose innovation (product leadership), service (customer intimacy), or cost (operational excellence) as the key dimension of your value proposition.  Or, go the Kotler route and choose a more-for-more, more-for-the-same, the-same-for-less, […]

Don’t embarrass yourself…you can only beg forgiveness for actually trying to do something.

January 29th, 2010 at 12:32 pm   —   Filed under: Kup, Business, Rants, Marketing
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“analysis paralysis”…trite, but true

January 23rd, 2010 at 12:46 pm   —   Filed under: Kup, Business, Marketing
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Trendy marketing or effective marketing? Don’t jump off a cliff just because the other kids are!

January 15th, 2010 at 1:07 pm   —   Filed under: Kup, Business, Marketing
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Continually evolving good customer service

January 10th, 2010 at 5:55 pm   —   Filed under: Kup, Business, Marketing
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Fail to do your homework, succeed in losing a client

January 4th, 2010 at 10:03 am   —   Filed under: Kup, Business, Rants, Marketing
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Being selfish can be generous.

January 2nd, 2010 at 11:13 am   —   Filed under: Kup, Business
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Are you running customers out of your facility?

July 24th, 2009 at 4:56 pm   —   Filed under: Kup, Business, Rants, Marketing
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Saying “no” while actually endearing yourself to customers!

June 16th, 2009 at 1:09 pm   —   Filed under: Kup, Business, Marketing
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Just don’t say “economy”

April 26th, 2009 at 6:54 am   —   Filed under: Kup
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